DART Bike Rental Program

COM 463 Strategies and Campaigns

Realizing the disruption that local traffic and parking can cause on the commute to and from class, the assignment was to complete a comprehensive marketing plan for the launch and immediate implementation of a school operated bike rental program on the campus of Flagler College.

Demonstrated skills in marketing research, analysis and implementation. Gained understanding from practices learned in Communication Theory and Research. Showed management skills to delegate responsibilities to team members and teamwork to ensure proper completion of the plan.

Rebranding revisions and adaptations by: Justin Sooter and Jordan Mathews

Original concept by: Victoria Choeff, Kurt Clarke, Kacey Dzidek, Amanuel Fiseha, Joseph Green,Caitlin Ludwig, Jordan Mathews, Joseph Scheerer, Stepahnie Spadea